Employer brand research

randstad study employer brand

The image of the employer is a universal value for the company. And this is regardless of the economic situation. The employer branding strategy is built with the long-term development of the company in mind and the acquisition of people who will work for its success. The challenges of the labor market, even those that we face in 2020, only affect which aspects of the employer's brand become key in the eyes of employees, and which are receding into the background. employees. On this basis, we also create a list of the most attractive employers in Poland. Download the latest edition of the report now!

download the 2020 report

There are many indications that 2020 will be a year of changes in the labor market. This is due to many factors, including the COVID-19 epidemic. An effective employer brand is a strategy that is built for years, and only constantly updated based on the market situation. The history of our research shows that in times of challenges, employees are more likely to appreciate other factors of employer attractiveness, such as employment stability and good financial condition of the enterprise.

what is employer branding?

The employer's brand is determined primarily by the reputation of your company, how it is perceived by your employees, as well as by the group of potential candidates. The employer brand includes the company's values, its organizational culture and work environment. Consistently shaped, it can effectively influence the process of acquiring the best employees on the market.

employer brand knowledge center

randstad study employer brand

randstad employer brand research 2020

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why employer branding matters

what is employer branding?

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