why employer branding matters

There are many indications that 2020 will be a year of changes in the labor market. This is due to many factors, including the COVID-19 epidemic. An effective employer brand is a strategy that is built for years, and only constantly updated based on the market situation. The history of our research shows that in times of challenges, employees are more likely to appreciate other factors of employer attractiveness, such as employment stability and good financial condition of the enterprise.